Virtuoso expands its global footprint with new AU/NZ members

Virtuoso has expanded its global footprint with the addition of eight travel agency members in Australia and New Zealand over the past year, plus more than 30 new members worldwide.

Australia and New Zealand were some of Virtuoso’s most significant growth areas, with three new agencies joining and five agencies transitioning from associate to full membership, representing a 10 per cent increase in the market since 2023. These additions highlight Virtuoso’s ongoing strategic global growth and its commitment to catering to elite advisors and travellers in all corners of the world.

Virtuoso’s Asia regions also saw strong growth with 10 new agency members, including seven in Greater China alone. This growth reflects the region’s substantial influence in luxury travel. In 2024, Virtuoso installed a dedicated team for North & Southeast Asia in addition to its established team within Greater China, allowing the network to better serve the varying needs of agencies, partners and travellers.

The Middle East and Africa region welcomed six agencies over the past year, which was its first year operating as a stand-alone market within Virtuoso with a dedicated team. Similarly, three new members in Continental Europe and Latin America and the Caribbean, respectively, enhance the network’s ability to deliver localised service in unique markets. Virtuoso’s presence in established locales such as the United States and the United Kingdom continues to grow as well. Since January 2024, the network has added six agency members in the U.S. and four in the U.K.

“As an exclusive, invitation-only network, Virtuoso’s global strategy focuses on prioritising quality, continually enhancing the expertise and professionalism of the Virtuoso sales network,” Virtuoso senior vice president, global member & partner sales, Cory Hagopian, said.  “We are dedicated to identifying respected, like-minded agencies worldwide that appreciate the value of peer collaboration, strong partnerships and the shared brand that form the foundation of our network. Each new member agency brings valuable local market insights and an outstanding industry reputation that extends far beyond their region.”

Virtuoso’s new member agencies by region include:

• Australia and New Zealand
  • Bon Voyage Cruises & Travel (New Zealand)
  • Globetrotter Travel (Australia)
  • Chirn Park Travel (Australia – Formerly Chirn Park Travel Associates)
  • Mountain Creek Travel Associates (Australia – Transitioned to full membership)
  • Caloundra Travel Associates (Australia – Transitioned to full membership)
  • Gungahlin Travel Associates (Australia – Transitioned to full membership)
  • Jamison Plaza Travel Associates (Australia – Transitioned to full membership)
  • Travel Associates Toronto (Australia – Transitioned to full membership)
• Greater China
  • WR Travel Tech
  • Time & Space Travel
  • ZEPHIRE
  • Jieyou Travel
  • Enjoy Lux Trip
  • 6RENYOU Travel
  • S,M,L,XL Travel Projects CO.LTD
• North and Southeast Asia
  • Blantara Travel (Indonesia)
  • PARIS CLASS (South Korea)
  • on vacation (South Korea)
• Middle East & Africa
  • Al Faris International Travel & Tourism Company (Saudi Arabia)
  • Westay (United Arab Emirates)
  • KLE Lifestyle (United Arab Emirates)
  • Usturiun Luxury Travel (United Arab Emirates)
  • Luxuria (Kuwait)
  • Q’go Travel & Tourism Company (Kuwait)
• United States
  • Simply Select
  • Pure Travel Concierge
  • 360 Private Travel
  • TripMe
  • C&C World Travel
  • Travel Wizards
• United Kingdom
  • The Ultimate Travel Company
  • Ellidore
  • Somerset White
  • Oxford Ski Company
• Continental Europe
  • The Sphere Private Travel (Spain)
  • Cercle des Voyages (France)
  • 360 Private Travel (Netherlands)
• Latin America & The Caribbean
  • RDD Travel (Brazil)
  • Destinations Turismo e Eventos (Brazil)
  • DTP TRAVEL GROUP (Paraguay)

Operating in 58 countries, the industry’s most influential travel advisors are affiliated with Virtuoso, with 40 per cent located outside of the U.S. Virtuoso has appointed teams in nine regions around the world to allow for the personalized support needed for member and partner growth in each market.