Visit West Hollywood has doubled down on Australia, reaffirming its importance as one of its most valuable international markets as CEO Tom Keily told trade and media that the destination remains firmly focused on growing visitation from Down Under.
Speaking at a Sydney lunch hosted for trade and media, Kiely said Australia is currently West Hollywood’s second-largest international source market, underscoring why the annual trade mission remains a major investment for the destination. He noted that the mission is designed to deepen relationships with Australian travel advisors and media while keeping West Hollywood front of mind for travellers planning US holidays.
“Australia is always one of our top priority markets,” Kiely said. “The message comes as West Hollywood’s hotel offering continues to expand, with 21 hotels currently operating and a 22nd set to join the portfolio soon – a sign of continued confidence in the destination’s tourism growth.
“Beyond hotels, West Hollywood is preparing for what it expects will be a major tourism boom fuelled by a trio of global sporting events heading to Los Angeles: the 2026 FIFA World Cup, Super Bowl LXI and the 2028 Summer Olympics.
“These events will create huge momentum for the region.”
He also reminded the room that West Hollywood’s enduring appeal lies in its three distinct precincts: the iconic Sunset Strip, the LGBTQ+ heart of the city along Santa Monica Boulevard, and the design-led Melrose District.
For Aussie travellers, accessibility remains a key selling point, with strong air links into Los Angeles International Airport via Qantas, United Airlines, American Airlines and Delta Air Lines, alongside a favourable exchange rate adding to the destination’s value proposition.
Kiely also moved to reassure the market, directly addressing any uncertainty around US travel by telling agents and media that it is “business as usual” in West Hollywood.
“The West Hollywood you know and love is exactly the same today,” Keily concluded. “It’s safe, welcoming and ready for Australian travellers.”
