VTIC has launched a new industry-leading toolkit to support non-First Nations tourism businesses in building respectful and authentic relationships with First Nations people and communities.
The Connecting to Culture Toolkit is a practical, easy-to-use online resource designed to help businesses across the tourism sector navigate their engagement journey in a culturally appropriate and meaningful way.
It was developed by the Australian Tourism Industry Council (ATIC) along with the ATIC First Nations Reference Group which included representatives from across Australia. The toolkit is also proudly supported by the Australian Government.
“This is more than a guide – it’s a tool for action,” VTIC acting chief executive Chris Porter said.
“The Connecting to Culture Toolkit simplifies what can often feel like a complex space and offers a respectful entry point for tourism operators looking to make a genuine impact.”
Through a short questionnaire, businesses can reflect on their current level of engagement and receive tailored guidance, insights, and access to a curated library of community-endorsed resources.
Key benefits
- A clear understanding of how the business currently connects with First Nations people and culture.
- Actionable steps to deepen engagement.
- Trusted resources to guide culturally appropriate practice.
- Stronger, more authentic relationships with First Nations communities.
“The tourism industry has an important role to play in reconciliation and cultural awareness,” Porter added. “This toolkit gives businesses the tools they need to step forward with confidence and respect.”

For more information or to access the toolkit click HERE.
