Webjet Group has announced an ambitious five year-growth strategy, aiming to double transactional value by FY30 and become the first choice for travel amongst Australians and Kiwis.
The news follows the company’s demerger from Webjet Limited in September 2024 which was followed by a share slump and, soon after, Webjet Group Limited (WJL:ASX) delaying the release of its 1H25 financial results because of “technical accounting considerations” caused by the “complexities” of the demerger of its B2B and B2C business.
Today, under CEO and managing director, Katrina Barry, the new strategic plan aims to propel the business to new heights with fresh offerings across Webjet OTA, Airport Rentals and Motorhome Republic, and Trip Ninja.
New products announced include a tailored business travel offering, enhanced hotel and packages offerings and a new loyalty strategy.
Following the demerger from Webjet Limited, Webjet Group conducted a rigorous and substantive three-month strategic review of its business, including research involving nearly 3500 participants[1]. As a result, the company has identified several key opportunities for growth over the next five years, driven by increased investment and focused efforts. Execution has begun, and Webjet Group is now strategically positioned to accelerate top line expansion.
“Webjet is an iconic brand with a rich heritage and solid fundamentals. With a clear, focused vision, and a strong balance sheet, we are now poised to propel the company into a new era of growth, industry leadership, and exceptional customer experience,” Barry said.
“With our new strategic direction in place, we are excited to make bold new moves in the market, delivering exceptional results for investors and customers alike. Driven by a clear vision to become the first choice for customers to book travel, we are committed to transforming the travel experience.”
Webjet Group strategic priorities
- Refreshing the Webjet OTA brand and investing in marketing to build more brand familiarity, and enter new adjacencies with momentum
- Expanding their total addressable market: introducing an expanded hotel and packages offering, a new tailored business travel offering, and increasing market share of outbound international flights
- Capturing more of the travel wallet: delivering a new loyalty strategy and enhancing member offers to build a value-adding member experience, and investing in marketing tech for cross-selling opportunities
- Delivering operational excellence: enabling growth by building transformational capabilities, and continuing to invest in innovation, AI, and tech.
The Strategy Update Investor Briefing presentation setting out further details can be found on the Webjet Group investor website.
