Wendy Wu Tours has launched its new Gems of Japan & Shikoku tour, expanding its Japan program with an itinerary designed for travellers seeking richer, more meaningful experiences.
This launch follows insights from Wendy Wu Tours’ The Journey Ahead report, which confirms that Japan is currently the number one choice for Australian travellers across every state and territory.
Data from the Japan National Tourism Organisation reinforces the trend, with a record 1.02 million Australians travelling to Japan between July 2024 and June 2025.
To meet this demand, Wendy Wu Tours is expanding its portfolio, giving Australians more ways to experience the region, while catering to the 58 per cent of travellers who prefer to slow down and immerse themselves in a destination.
“This tour comes at a moment when travellers want to experience everything they love about Japan without feeling rushed,” WendyIt’s carefully designed to showcase the iconic destinations while also offering experiences that give a real sense of the country’s culture and character. It strikes a balance that reflects how Australians are choosing to travel today – immersive, thoughtful, and unforgettable.”
