Travel WeeklyTravel WeeklyTravel Weekly
  • Aviation
  • Cruise
  • Destinations
Search
  • Aviation
  • Cruise
  • Destinations
  • Appointments
  • Hotels
  • Rail
  • Technology
  • Tourism
  • Travel Advisors
  • Wholesalers
  • Partner Content
  • Events
  • Latest News
  • Subscribe to newsletter
  • About Us
  • Contact Us
  • Advertise With Us
  • Women in Travel Awards
  • Travel DAZE
© 2026 The Misfits Media Company Pty Limited. All Rights Reserved.
Reading: Women in Travel: Penny Lion, Tourism Australia
Share
Subscribe
Sign In
Travel WeeklyTravel Weekly
Search
  • Aviation
  • Cruise
  • Destinations
  • Hotels
  • Rail
  • Technology
  • Tourism
  • Travel Advisors
  • Wholesalers
  • Partner Content
  • Events
  • Discover
  • About Us
  • Contact Us
  • Advertise With Us
  • Terms & Conditions
  • Women in Travel Awards
  • Travel DAZE
  • The Travel Awards
Have an existing account? Sign In
Follow US
  • About
  • Contact
  • Editorial Principles
  • Privacy
  • Terms & Conditions
  • Advertise With Us
© 2025 The Misfits Media Company Pty Limited. All Rights Reserved.
Travel Weekly > Destinations > Women in Travel: Penny Lion, Tourism Australia
Destinations

Women in Travel: Penny Lion, Tourism Australia

Daisy Melwani
Published on: 28th September 2016 at 6:53 AM
Daisy Melwani
Share
3 Min Read
penny-lion-tourism-australia
penny-lion-tourism-australia
SHARE

We chat to Penny Lion, Executive General Manager of Events at Tourism Australia about a work-life balance, good food and why simple is smart, in conjunction with Travel Weekly’s Women in Travel Awards in November.

Selling the world is a glamorous sounding idea and that has appeal for both sexes, although seemingly for more women than men in Australia. I’ve lived and worked in the UK and there was perhaps more of an even mix in the industry there.

In terms of working in travel, equilibrium is essential for me. I met a person once who told me their career was everything to them. They worked all the hours the day gave them. I can’t relate to that. I’m someone who needs time out from work to reset and refresh. I exercise most mornings. I leave the office at a reasonable hour, making sure I’ve achieved my top priorities. I love good food and wine with my partner. All of this helps me do my job better.

Career-wise, over the years my biggest wake up moments were all about being thrown in the deep end and realising I was the only one who could fix it.

I found that to avoid failure, I needed to be solution focused.

I also always try to be genuine in what I say and do. I try to find the most simple way to do things (simple is smart). Plus I try to lead people to be as unstoppable as they can be.

I can say the opportunities for women in the travel industry now are certainly better than they were when I look back to the early part of my career. Today the six-strong executive team at Tourism Australia is comprised of four women and two men.

Travel Weekly is proud to present the Women in Travel Awards in Sydney on 17 November, and are calling on women from any level across the industry to enter.

You don’t have to be nominated to enter, it’s open to all women at any level, and entries are FREE.

Or, if you know or work with any exceptional Women in Travel, be proactive and acknowledge excellence in their field by nominating them to enter by emailing nominations@womenintravel.com.au – be sure to include the nominees email address, and what category you are nominating them for.

The 18 categories are NOW OPEN and individuals can enter in more than one category.

Winners will be announced at a gala awards ceremony on 17 November in Sydney. Earlybird tickets are on sale.

Read other Women in Travel interviews in this series:

Sarina Bratton, Ponant

Sarah Anderson, GTI Tourism

SUBSCRIBE NOW FOR FREE
Sign up to receive a subscription to the Travel Weekly daily email newsletter
TAGGED:@australiadestinationPenny Liontourism australiawomen in travelWomen in Travel Awards
Share

Latest News

AAT Kings
AAT Kings reveals 95% of tours now include a Make Travel Matter experience
September 15, 2026
The first Walkabout Tour in Fraser National Park, Victoria in 1986.
Forty years on the trail: Walkabout Gourmet Adventures celebrates OG small-group travel
September 15, 2026
Repairs to Spirit of Solomons Airbus A320 H4-SIB have been delayed.
Solomon Airlines cuts flights, revises schedule as A320 repairs lag
September 15, 2026
New York City Tourism + Conventions
New York City Tourism + Conventions, United Airlines host famil in NYC
September 15, 2026
//

Travel Weekly is an Australian travel industry publication covering the latest news, trends, and insights across tourism, aviation, hospitality and travel marketing.

About TW

  • About
  • Contact
  • Editorial Principles
  • Privacy
  • Terms & Conditions
  • Advertise With Us

Top Categories

  • Aviation
  • Cruise
  • Destinations
  • Hotels
  • Rail
  • Tourism
  • Travel Advisors

Sign Up for Our Newsletter



Travel WeeklyTravel Weekly
Follow US
© 2026 The Misfits Media Company Pty Limited. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?

Not a member? Sign Up